About Us
Welcome to Amora Jayd, your new favourite holiday and swim shop. Amora Jayd is the sister brand to EDGY JAYD, a festival wear brand designed to make people feel confident in their own skin that launched in 2021. EDGY JAYD has grown rapidly on social media due to this and is well known for its styles that boost confidence. This mission is continued with Amora Jayd, by creating versatile pieces that flatter body shapes and can be worn over and over.
We have created this collection to give you wardrobe staples for holiday outfits, with mix and match styles so you can make the most out of your pieces.
We cater for all, by offering custom sizing, meaning we can custom any of our garments to your exact measurements
The Team
AMY
From a young age, she wanted to work in the fashion industry, because clothes in high street stores didn't inspire her. She always found it difficult to find swimwear that looked cute, as well as not being too revealing, which seemed impossible.
She loves using fabrics that are unique and different to help you feel confident in themselves, expressing yourself through the clothing.
Amy strongly believes that everyone should feel confident in their bodies, which is why we offer so many styles and options so that you're guaranteed to find something that makes you feel amazing. It is also the reason that Amora Jayd has a broad size range as well as offering custom sizing, so that every shape and size is included.
Sustainability is a core value to Amy, so she ensures the brand is as sustainable as possible. We do this by sourcing recycled, recyclable or biodegradable materials, from garment fabric through to packaging materials, as well as contributing to charity projects to help local wildlife (see the Sustainability page for more info).
CORRINE
Corrine is Amy's mum, who has supported Amy with business running since Amy Lianne Ltd launched in 2021. She also runs her own company – a veterinary diagnostics laboratory. She helps a lot with admin too, so you'll occasionally get email replies from her if Amy is busy.
CHLOE
In September 2023, Chloe joined our team. Chloe had previously been sewing for over 10 years and had just completed her Bachelors Degree in Fashion Design with First Class Honours. She loves making garments and takes pride in finishing them to a high quality, to ensure your clothing lasts for many wears. Chloe is very passionate about sustainability, as well as ethics in the fashion world.
LUCY
In May 2024, Lucy joined our team as our second seamstress. Lucy has been sewing from the age of 10, making various different household furnishings to start with, then upcycling old unused clothes. She, like the rest of our team, is very passionate about sustainability and wants to contribute to changing how unsustainable the fashion industry is. Her favourite part of fashion is seeing the clothing come to life when making it - going from a few pieces of fabric to a stunning garment.
JORDAN
In February 2024, Amy's partner - Jordan - joined our team full time. He’s been helping out since the beginning of EDGY JAYD, but he now manages all the shipping and packaging of orders, strap making, sorting through useable offcuts, pattern maintenance, and many other things that help around the studio!